Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts; I am your host, Wesley Portegies. This podcast explores the dynamic landscape of medical communication strategies, innovations, and challenges. We aim to facilitate insightful conversations that contribute to advancing effective medical communications practices.

Joining us today is Audrey Carnevale, Medical Communications Lead at Averitas Pharma. Audrey discusses the power of storytelling in medical communications and how it can create stronger connections and improve understanding. She shares her experience blending neuroscience and effective communication principles to craft compelling narratives. She also discusses the application of storytelling in different settings and the importance of understanding the audience's needs. Audrey provides tips on structuring presentations and training field medical teams in storytelling techniques. She highlights the role of storytelling in medical affairs and its impact on building relationships and influencing decision-making.